AI Insights · Timothy · January 2022
Top 5 iOS Decoration Games in the UK Q4 2021 Performance Review
Discover the performance trends of the top 5 decoration games on iOS in the UK during Q4 2021, including weekly downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 decoration games on iOS in the United Kingdom showcased notable performance metrics in terms of downloads, revenue, and active users. Here's a closer look at the trends for each app.
Homescapes from Playrix saw a varied performance in weekly downloads, starting at around 21.8K and dropping to 12K by the end of December. Weekly revenue had minor fluctuations, peaking at approximately $307K in late October and maintaining a steady range between $260K and $303K throughout the quarter. Active users remained relatively stable, ranging from 249K to 284K, ending the quarter with about 280K users.
Gardenscapes, also by Playrix, had modest download numbers, starting with 3.2K and tapering to around 3.5K by the end of the quarter. The app's revenue demonstrated consistency, hovering between $210K and $265K weekly. Active users showed some fluctuation, beginning at 93.9K and ending the quarter at around 100K.
Toca Boca World from Toca Boca AB experienced significant peaks in weekly downloads, notably reaching 46.1K in mid-December. Revenue trends varied, peaking at $312K in late October and closing the quarter at approximately $254K. Active users saw a rise, starting at 146K and peaking at 225K in late October, then stabilizing around 182K by the end of December.
Matchington Mansion by Magic Tavern, Inc. had relatively stable download numbers, starting at 2.8K and reaching 3.6K by the end of December. Revenue showed a steady pattern, peaking at $76K in late October and remaining between $50K and $75K throughout the quarter. Active users started at 67K, with a slight dip mid-quarter before rising back to around 63K by the end of December.
Zen Match - Relaxing Puzzle from Moon Active showed impressive download growth, starting at 1.7K and peaking at 71K in mid-October. Weekly revenue followed an upward trend, peaking at approximately $65K in the final week of December. Active users increased significantly, starting at 726 and rising to nearly 179K by the end of December.
These insights are based on data from Sensor Tower. For more detailed analytics and further insights, visit Sensor Tower's website.
